organic versus paid social media

The Importance of Integrating Paid and Organic Social Media So, you’ve created a social media page for your company and maybe even amassed a decent following. You post regularly, share funny and engaging content, and promptly respond to any messages and comments. Good to go, right? Not exactly. Don’t get us wrong – if you have a social media page …

Your Website Should Be More than an Online Business Card

Have you ever been up late, unable to sleep and flipping through the channels when you came upon a famous infomercial where the host said over and over “set it and FORGET IT!?” While websites don’t churn out perfectly cooked turkeys or meatloaf, they can churn out leads for your business. Some companies, however, have lived with a set it …

What Manufacturers Should Look For In A Marketing Agency

Manufacturers may be experts at what they produce, but often lack the resources and knowledge on how to best market those products. If you are a small-to-medium sized manufacturer with a lean front office staff, then you have probably contemplated hiring an outside marketing agency before. Maybe you undertook creating a website years ago, but now you would love to …

How Do I Recover My Domain Registration?

We have all been in the too familiar situation where we’ve lost something and had no idea where to find it. Panic, frustration, and anger all ensue, but the fact remains those responses will not solve your problem. Your domain registration isn’t like a set of car keys, jewelry, or a pet but you can lose it, and when you …

Natural search engine rankings are vulnerable

Natural search engine rankings are vulnerable because of the way Google handles search engine results pages (known as SERPs). Mike Murray, Proximity Marketing’s senior SEO strategist, details the issue and outlines key strategies in a new Content Marketing Institute article: SEO Marketing Strategy: Tips for Success in 2018 Mike suggests: • Track your search engine rankings • Don’t view SEO …

The Online Accounts Every Business MUST Control

It’s the start of a typical Tuesday as you sit at your desk casually sipping your espresso roast and begin the morning routine. No new emails? Something’s up, you get at least 46 newsletters by now. You check Facebook without a problem, so the network isn’t down. You visit your website but see a strange error page. You begin to …

10 Metrics Every Business Owner Should Understand in Google Analytics

Most business owners don’t have the time to regularly analyze marketing efforts and the results they provide. Your time is better spent managing resources, streamlining operations and planning for your business’s future. This doesn’t mean, however, that owners shouldn’t understand critical marketing metrics, such as those provided in Google Analytics, to see whether your marketing campaigns are successful. What is …

Are You Collecting Email Addresses?

Email marketing has many benefits for business-to-business companies, from lead nurturing to distributing content offers. However, before you can create valuable email marketing campaigns, you must be able to consistently attract and gain new contacts. The Power of Email First, let’s discuss why email is a valuable tool for your business. According to GetResponse’s 2016 State of Email, for every …

Click-through Rate vs. Open Rate

Email Marketing Metrics: Click-through Rate vs. Open Rate How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management tools are Opens and Clicks. Before diving into how each of these popular metrics can be interpreted to improve your email …