Click-through Rate vs. Open Rate

Email Marketing Metrics: Click-through Rate vs. Open Rate How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management tools are Opens and Clicks. Before diving into how each of these popular metrics can be interpreted to improve your email …

Mobile-Friendly vs. Responsive Email Design

Have you checked your email before getting out of bed in the morning? Quickly scanned through your inbox during a meeting break? Reading emails on a mobile device has become an everyday activity for most people. In fact, two-thirds of emails are read on smartphones and tablets. As brands, we face multiple factors when developing effective email marketing campaigns. The …

Ways Manufacturers can Engage Customers through Email

You have the industry expertise. You have information you want to get out about your manufacturing company. But what are the best ways to distribute that message? While there are a few key avenues you can take, one of the easiest (and most cost effective) ways to get your messaging out is with email marketing campaigns. Because emails don’t have …

65 Ways to Grow Your Email List

Email Newsletter: 1. Write stellar content: If readers don’t see the value in your content, they will stop wanting to receive it. 2. Make “Email a Friend” button easily shareable: The simpler the process of sharing is, the more likely people will forward it. 3. Be consistent: If users are expecting your content and you don’t deliver, you will lose …

How to Grow Your Business with Content Marketing

If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing will work just as well today as it did over a decade ago, when people used AOL dial-up and dinosaurs roamed the earth. …

3 Reasons to Use Email Marketing

Different (and new) digital marketing tactics get thrown at you every day, along with a message about how important they are to your marketing strategy. It’s hard enough for digital marketers to keep up, let alone business owners and executive with split focuses. That’s why we’re here to give you the fast and dirty explanation about why every business should …

4 Ways to Meaningfully Connect With Customers

As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How do you find relevant topics to discuss with customers? Adding value to your conversations can be a great way to …

The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

How much does it cost to create a holiday e-greeting card?

In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards are easy additions to any personal customer retention program. Many companies focus on generating new business and new customers, but …

How much does it cost to create custom landing pages for my email marketing campaigns?

It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page requiring readers to put some “skin” in the game (a commitment to provide information) will help your email campaign succeed. Let’s start by answering an important question.   What is a landing page? 1.) It’s a form 2.) It exists solely …