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Conversion Rate Optimization: ROI-Focused Website Marketing Tips

Conversion optimization – or conversation rate optimization (CRO) – is one of the most important elements of your internet marketing plan. Why? You can have a great website with all the bells and whistles, but if visitors don’t want to take action, you are missing out on your ROI. Your conversion rate is the percentage of website visitors who respond …

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What Google’s Removal of PPC Sidebar Ads Means for You

Why Your Digital Marketing Strategy Just Got a Little Harder Last month, Google implemented a significant change to its search results page layout that’s likely to impact your digital strategy; it removed paid advertisements (AdWords) from the right sidebar for desktop users. Instead, 4 text ads will be displayed above organic search results and 3 text ads will appear at …

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Turn Your Website Into a Lead Generation Machine

Whether your business is B2B, B2C or non-profit… operates locally or globally… and offers products, services or both… there’s a good chance that you’re competing in a saturated online market. Your company’s website is often times the first impression a customer will have of your business, and unfortunately, it’s all too easy for them to leave and never come back. …

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Aligning Your Business & Website Goals for the New Year

  Start with the Business & Work Backward Digital marketing strategies are not one-size-fits-all. And in fact, the most effective ones are those that are well-aligned with overarching business goals. For example, a marketing strategy for a company focused on retaining current customers should look quite different than one for a company focused on gaining market share. A digital marketing …

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The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

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PPC: Should I pay for traffic?

An Internet marketing consultant was once asked by an SEO professional why he would ever buy PPC traffic if he can get organic traffic with SEO.  His response pointed to his understanding of the direction that digital advertising is headed. In his response, he asked the SEO marketer, “If you were to have your absolute best day, how much traffic …

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What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …