Organic Vs. PPC Search Marketing

How many times have you clicked on a paid ad without realizing it? With the latest update to the search engine results page (SERP), Google now displays up to four paid ads above organic results. While this doesn’t mean that paid marketing is a better option than organic marketing, their prominence can make it more difficult for the user to …

What’s the SEO Value? Short vs. Long-Tail Keywords

How do potential customers find your company? If you’re like many business-to-business organizations, you may have limited time when it comes to marketing your services or products. A marketing strategy that’s particularly important for B2B companies is search engine optimization, or SEO. However, SEO rewards aren’t achieved overnight. It can be more time-consuming and requires consistent attention as search engines, …

Google Analytics Best Practices

With traditional marketing methods, it can take time to realize your ROI. At a trade show, you collect contact information of booth visitors and then follow-up to see what leads turned into sales. If you have an advertisement in a print publication, you can ask who is contacting you because they saw the ad. Google Analytics yields faster turnaround time. …

Is SEO success worth the long-term wait?

Search engine optimization (SEO) is the process of growing both the quality and quantity of visitors to your website through different techniques and tactics. SEO is the practice of optimizing your on-site content (website) and off-site appearances (press releases, directory listings) so it reflects the keywords and phrases that you want your website to rank for in search engines. Engaging …

CMWorld 2016 – The Ugly Truth About Content Marketing

This year’s Content Marketing World message summed up in a song lyric: “Baby You’re Much Too Fast.” Even a seasoned content marketing professional had something to learn at CMWorld, held Sept. 8-9 in Cleveland. Like other web marketing strategies, the landscape of content marketing is evolving. The output of content has jumped 35%, but engagement has dropped 17%. It’s time …

Your Questions Answered: Why Manufacturers Need to Utilize SEO

Search engine optimization is a necessary component of your online marketing plan. Don’t believe us? Here’s why. From simple to complicated trending reports, people flock to search engines to find more information. Next time you do a Google search, take a look at the number right above the search box. After typing in “manufacturing trends,” about 97,300,000 results populated in …

Boost Your Local Presence with Online Tactics

There are more than 3 billion people using the Internet and not all of them are potential customers. But some of them are. Wondering how you attract your local customers and not anyone else? Here are some tricks of the trade: Local Listings While Yellow Pages may have fallen by the wayside, that doesn’t mean people aren’t looking for your …

Conversion Rate Optimization: ROI-Focused Website Marketing Tips

Conversion Rate Optimization (CRO) is a critical strategy to the success of your online marketing initiatives. Why? Because CRO is the art and science of getting your visitors to take a desired action once they have arrived on your site. So while the goal of Search Engine Optimization is to drive more traffic to your site through search engine results, …

What ROI Can I Expect from SEO?

Search Engine Optimization: Understanding the Return on Investment If you want to grow your business, you need to be where your customers are. And according to a recent survey by Yelp, approximately 85% of consumers are using search engines like Google and Yahoo to search for products and services. In addition, 92% of users click on results in the first …

Turn Your Website Into a Lead Generation Machine

Whether your business is B2B, B2C or non-profit… operates locally or globally… and offers products, services or both… there’s a good chance that you’re competing in a saturated online market. Your company’s website is often times the first impression a customer will have of your business, and unfortunately, it’s all too easy for them to leave and never come back. …