How the Top Social Media Sites Can Work for Manufacturers

We get it. You see retail businesses all day long on your personal social media sites. You understand how they work for companies that sell directly to the consumer, but what about you? How can a manufacturing company utilize social media sites for their business needs? Social media for manufacturers can work for you in a lot of different ways. …

The Importance of Social Listening

Hello? Hello? Is anyone listening? No one likes when they are having a conversation with another person who stops paying attention midway through the chat. Or listening to someone who only talks about themselves. Why? Because communication is a two-way street. This is true for online conversations too. While it’s simple enough to understand this in a “real life” example, …

How to Grow Your Business with Content Marketing

If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing will work just as well today as it did over a decade ago, when people used AOL dial-up and dinosaurs roamed the earth. …

Structuring your local search marketing for 2016

There’s a good chance that no matter what type of business you have, local search marketing can help improve your bottom line. That’s because local search optimization includes map, business and local directory listing that helps users find you in the search engines. Those listing usually include important information like your phone number, address and hours, plus a link to …

4 Ways to Meaningfully Connect With Customers

As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How do you find relevant topics to discuss with customers? Adding value to your conversations can be a great way to …

The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …

Should My Business Outsource Our Social Media Marketing Efforts?

Whenever someone asks, “Should I outsource my social media?” I respond, “Well, maybe you shouldn’t.”Yet, there’s two factors to consider before deciding whether or not you should outsource. Two Factors To Consider When Deciding Whether or Not to Outsource Social Media 1.) Time You’ve got Facebook,Twitter, Foursquare, Yelp, Instagram, Google+, LinkedIn, and the list goes on and on. Managing social …