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Mobile vs. Responsive Web Design

The internet is on the verge of being dominating by mobile devices. And as the hub of your company’s digital presence, your website must cater to this rapidly growing web consumption. It is time to choose a winner in the battle dubbed “mobile vs responsive web design”. While mobile web usage by industry will certainly vary, needing a mobile website …

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Time Matters: The Importance of Page Speed

We’ve all been there. You sign onto a website and it takes what seems like an eternity to load. The little circle keeps rolling around. How long do you wait before frustration kicks in and you click off the site? For most web users, it’s mere seconds. The page speed of your website matters for many reasons, from user experience …

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Help, It’s Broken: What to Do When Your Website Goes Down

Your website is the central hub of all your marketing initiatives and the go-to informational source for your customers. So when your website malfunctions, is hacked, or goes down completely, it’s an understandably stressful situation. As a website design and development partner for many businesses, we are sometimes contacted when website problems are identified. While our team would love to …

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Help, It’s Broken: What to Do When Your Website Goes Down

Your website is the central hub of all your marketing initiatives and the go-to informational source for your customers. So when your website malfunctions, is hacked, or goes down completely, it’s an understandably stressful situation. As a website design and development partner for many businesses, we are sometimes contacted when website problems are identified. While our team would love to …

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10 Signs it’s Time for a Website Redesign

Your website is often the first impression potential clients have of your business. They may have been referred by a colleague, found you through a Google search, or read an offline advertisement. Once you have someone on your website, the goal is to provide a valuable experience. Reports say 55% of visitors spend fewer than 15 seconds on your website. …

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Make it Visual: Top Ways to Add Imagery to Your Content

What was the most important thing you learned in grade school? There are a lot of possible answers. However, today’s “lesson” is about how people learn in different ways. The VARK model breaks down the four primary types of learners: visual, auditory, reading/writing and kinesthetic. Why is this important to you now? Because it directly relates to how you need …

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The Top 10 Common Website Mistakes & How to Fix Them

Your company’s website is the heart of your online presence. It is an extension of your business and should showcase all that you can do. While the end goal of your website is to be a resource for your industry and to generate leads, those intentions are not always clear. When designing your website, keep your users in mind. Once …

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Conversion Rate Optimization: ROI-Focused Website Marketing Tips

Conversion optimization – or conversation rate optimization (CRO) – is one of the most important elements of your internet marketing plan. Why? You can have a great website with all the bells and whistles, but if visitors don’t want to take action, you are missing out on your ROI. Your conversion rate is the percentage of website visitors who respond …

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How to Grow Your Business with Content Marketing

If you ask a digital marketer how to grow your business online, chances are you’ll hear the buzzwords “content marketing.” Yes, it’s trendy right now… but it’s NOT new. And while not a “silver bullet”, content marketing will work just as well today as it did over a decade ago, when people used AOL dial-up and dinosaurs roamed the earth. …