"Proximity Marketing offers a full group of benefits that we haven't found bundled all in one package elsewhere. All of this is supported by a very knowledgeable staff who offer superb customer service support.

We have in-house email and fax capabilities that are more economical, when compared strictly for outbound and inbound costs, but not necessarily when assessing overall value. In certain situations our in-house capabilities are all that is needed, especially for our smaller fax efforts. However, for any significant email and/or fax efforts we need the full-service support Proximity offers.

Proximity gets involved from the beginning and is there with willing to walk with you right through the end of the project, and beyond. You will find this a tremendous benefit (and relief!) in your first big email effort.

The staff at Proximity will help assess the overall campaign goals at the onset and will advise and help strategize if desired; they get as involved as needed/desired with development of the copy and creative design of the layout; they completely set up the qual form and test it; and they work with our fulfillment house for auto-uploading the email returns (if this is an option on your end)and delivery the hard copy faxes for scanning/keying. In other words, they free me from handling all of these tasks on my own and take away much of the stress and worry!

My favorite service of all, which is the one big thing missing from my in-house email and fax options, is the reporting capabilities Proximity has. They offer online, real-time access through their Campaign Central headquarters to reports that allow us to monitor response, and CPO, at all times. Emailing and faxing are so cost-efficient these campaigns have successfully replaced much of my direct mail and telecom work.

There is also a benefit we've found in using only one email vendor. They can maintain all of your email opt-outs in their database. This is beneficial and eliminates risk with respect to future email efforts of having to merge/purge opt-outs from various email providers and helps prevent all of us from being accused of spamming someone who had previously requested to be removed from your email list.

Another benefit we often utilize with Proximity is to have them suppress our files and send a second wave email, to those who didn't respond to the first. From there, we'll often follow up with a fax (with the still suppressed file) to anyone with a fax number that didn't respond by email.

We've used Proximity very successfully for various tests, and for requal and new name acquisition. In fact, I was assigned to a new magazine launch last year and brought it to a fully auditable status in 11 month's time. Proximity partnered with me and played a HUGH role in our success. They bent over backwards to accommodate every request I made, and trust me ~ there were many!

A good share of our Circ and Assistant Circ Managers, who manage our 85+ publications, work with Proximity. I think I could speak for all of my internal colleagues in giving Proximity the highest kudos!"

 -- Circulation Manager

Additional references provided upon request.