Content matters. Quality, lead generating content involves more than pitching your products or services. Your prospects and customers are looking for relevant content to help them solve their problems.
Our custom, content marketing plans incorporate social media, search engine optimization, PR strategies, PPC, email, inbound marketing and content generation to deliver a consistent message and results. Our team of experts will work with you to create quality on-page content combined with innovative designs to appeal to your potential customers. Our content marketing plans are designed to create lead generation opportunities, showcase your expertise and reach the best prospects within your target audience.
We handle the content marketing strategy from start to finish so that our clients can focus on what they do best.
How We Do It
Creating content marketing strategies for your company is a collaborative effort. The more we know about your brand, goals and customer base upon starting our relationship, the better we can cater content initiatives to both meet your needs and appeal to your audience.
Here are the steps we take:
- Exploration: We do an internal review of your business, looking at your current content, keyword positions, marketing campaigns and conducting a competitive analysis. We present our findings while continuing to get a first-person feel for your company.
- Strategy Creation: Once armed with your goals and current initiatives, we build a comprehensive digital marketing strategy . We designate how we will track your ROI with measurable goals, milestones and time frames.
- Preparation: We present our strategy to your team and begin to roll out the plan. Often times, we start with web and technical updates that need addressed while our content team starts writing enhanced copy.
- Implementation: We develop, optimize and distribute your content using multiple channels. . You receive regular communication explaining our content marketing efforts and to track progress.
- Review: The digital landscape is always evolving. We meet regularly with you to show you how we are tracking trends, pivoting work as needed and updating you on what efforts are completed.
Ready to get started with a content marketing strategy? So are we. Contact us today or call us at 330-220-6100.