More Than Just Bells and Whistles
(We focus on revenue growth)
Your growth depends on the ability of your B2B marketing firm to clearly communicate and execute strategy. When you need to grow leads, expand your customer base and boost your revenue, we create tactics to achieve results. We listen to what you say and transform it into an actionable marketing plan.
Discovery & Business Analysis
In order to best serve your needs, we create a personalized strategy that will work for your specific organization. To do that, we need to get familiar with your business’s capabilities, key differentiators, competitors, target audience, current / expected ROI, and current marketing initiatives. Knowing these key growth areas, your process, and audience help us to collaborate with your team on a strategic plan that caters messaging to your target market.
Creation of A Strategic Plan
After our first meeting, it’s time to hit the ground running. Our team of website, content marketing and social media experts come together to create a strategy for your business growth. Depending on your program, we customize our research into a 6, 12 or 18 month plan. We couple our experience and proficiency with industry tools and best practices to ensure your plan matches your goals.
Custom / Rapid Execution
Now it’s time to put everything in motion. We present you the strategic plan that may incorporate: Scheduled Content ( including: on-site content, social media management, case studies, guides, and blog articles), Targeted Email Campaigns, SEO / PPC programs, and Website updates to continually align with sales & marketing initiatives.
Transparent Analytics Measurement & Reporting
Like any business initiative, assessing the work is necessary for overall success. If you started offering a product, would you just continue to produce it without looking how it is selling whether it is a success or not? No? We don’t either. As conversion optimization experts, we track leads and report on other key performance indicators; including: leads generated, website traffic, social media engagement and other KPIs relevant to your business.
Refine for Revenue Growth
Your strategy is in place and tracking for success has begun. Now what? A plan without action is really just a dream. We scale your strategy if needed and continue to grow your revenue. Your feedback is key to program achievement. How many qualified leads turned into sales? When speaking with new customers, how are they saying they found you? We can track people going to your website, filling out forms, etc. but your involvement helps us track sales.