The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …

Should My Business Outsource Our Social Media Marketing Efforts?

Whenever someone asks, “Should I outsource my social media?” I respond, “Well, maybe you shouldn’t.”Yet, there’s two factors to consider before deciding whether or not you should outsource. Two Factors To Consider When Deciding Whether or Not to Outsource Social Media 1.) Time You’ve got Facebook,Twitter, Foursquare, Yelp, Instagram, Google+, LinkedIn, and the list goes on and on. Managing social …

How do agencies create content for my website? (Part 1)

Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there; or 2.)  You can take a proactive, editorial-based approach to content creation. Whether you take on Barbara Eden’s starring role yourself …

In House vs. Agency: What’s the best way to get my website optimized for Google?

Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a lot of research and planning. Consider the components we apply when working with our clients before determining if your company …

On average, how much do pay per click (PPC) marketing activities cost?

The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy.  If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget. For those new to pay-per-click, PPC is simply a search marketing program …