Agency vs. Self-Service Email Solutions

It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign. A self-service email solution or do-it-yourself solution allows your business to manage email marketing on its own from strategic planning to deployment. Providers of this solution include Constant Contact, MailChimp, ExactTarget, and Campaigner. An agency allows the business …

What types of email campaign split testing will increase my response rates for my business?

What types of email campaign split testing will increase my response rates for my business? The design, subject line, email list, and time of day you send email are all important factors to consider when testing your next email campaign. And, when you have so many ideas for the campaign, split testing will definitely prove beneficial to you. So, what …