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The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

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How much does it cost to create a holiday e-greeting card?

In competitive industries, where it’s a challenge to stand out, companies must provide a unique value to their customers. And, many of them have turned to relationship marketing in order to differentiate themselves from others and cultivate loyal customers. E-cards are easy additions to any personal customer retention program. Many companies focus on generating new business and new customers, but …

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How much does it cost to create custom landing pages for my email marketing campaigns?

It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page requiring readers to put some “skin” in the game (a commitment to provide information) will help your email campaign succeed. Let’s start by answering an important question.   What is a landing page? 1.) It’s a form 2.) It exists solely …

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Agency vs. Self-Service Email Solutions

It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign. A self-service email solution or do-it-yourself solution allows your business to manage email marketing on its own from strategic planning to deployment. Providers of this solution include Constant Contact, MailChimp, ExactTarget, and Campaigner. An agency allows the business …

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When should a business outsource its email marketing?

No time like the present, right? Take this scenario: You started a business and it’s booming. Until now, your marketing needs were manageable. Sure, you needed some help preparing fliers and designing a logo. And, the website? Hah, your brother has a friend who could design it on nights and weekends. Communicating with customers and new business acquisition? That is …

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Is your business ready for the new Canadian Anti-Spam Law?

Beginning July 1st, a new Canadian Anti-Spam Law (CASL) will go into effect, and the legislation is much more aggressive than that of the US’s CAN SPAM. The biggest difference  – it requires “express” consent for customers vs. “implied” consent, like an existing business relationship. Is there reason to panic? Probably not. So let’s review the law’s highlights, and how …

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What types of email campaign split testing will increase my response rates for my business?

What types of email campaign split testing will increase my response rates for my business? The design, subject line, email list, and time of day you send email are all important factors to consider when testing your next email campaign. And, when you have so many ideas for the campaign, split testing will definitely prove beneficial to you. So, what …