How much does it cost to create custom landing pages for my email marketing campaigns?

It will come with a cost, and there’s a chance it may not get used as you’d like. Nonetheless, a landing page requiring readers to put some “skin” in the game (a commitment to provide information) will help your email campaign succeed. Let’s start by answering an important question.   What is a landing page? 1.) It’s a form 2.) It exists solely …

Do all business websites need search engine optimization?

The short answer is yes, even if it’s by accident. According to research and analysis, large successful companies that you wouldn’t think need SEO, are using it–without realizing it. Just look at Nike and Toyota. Both companies spent billions of dollars and decades of marketing resources into positioning themselves as household names. Even though a keyword strategy wasn’t set up …

What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …

What types of email campaign split testing will increase my response rates for my business?

What types of email campaign split testing will increase my response rates for my business? The design, subject line, email list, and time of day you send email are all important factors to consider when testing your next email campaign. And, when you have so many ideas for the campaign, split testing will definitely prove beneficial to you. So, what …