PPC: Should I pay for traffic?

An Internet marketing consultant was once asked by an SEO professional why he would ever buy PPC traffic if he can get organic traffic with SEO.  His response pointed to his understanding of the direction that digital advertising is headed. In his response, he asked the SEO marketer, “If you were to have your absolute best day, how much traffic …

On average, how much do pay per click (PPC) marketing activities cost?

The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy.  If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget. For those new to pay-per-click, PPC is simply a search marketing program …