The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

PPC: Should I pay for traffic?

An Internet marketing consultant was once asked by an SEO professional why he would ever buy PPC traffic if he can get organic traffic with SEO.  His response pointed to his understanding of the direction that digital advertising is headed. In his response, he asked the SEO marketer, “If you were to have your absolute best day, how much traffic …

Do all business websites need search engine optimization?

The short answer is yes, even if it’s by accident. According to research and analysis, large successful companies that you wouldn’t think need SEO, are using it–without realizing it. Just look at Nike and Toyota. Both companies spent billions of dollars and decades of marketing resources into positioning themselves as household names. Even though a keyword strategy wasn’t set up …

In House vs. Agency: What’s the best way to get my website optimized for Google?

Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a lot of research and planning. Consider the components we apply when working with our clients before determining if your company …

On average, how much do pay per click (PPC) marketing activities cost?

The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy.  If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget. For those new to pay-per-click, PPC is simply a search marketing program …