Staying current with marketing news is difficult. This site is dedicated to delivering relevant news that will assist you in creating productive and successful email and fax campaigns.

Have news you'd like to share? Email us at feedback@proximitymarketing.com .

Recent Presentations:

• Proximity Marketing Presents Fax & Email Compliance:

03/03/2004 -- Presented to the NEO Circulation Association. This discussion gave practical guidelines for complying with fax and email regulations.

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• From GasPedal:
Posted 9/2/2004:
Question #1.15:
Is Email Append OK?
The Doc Explains: "SPF"
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• From GasPedal:
Posted 8/5/2004:
Question #1.12: Sharing a Do-Not-Mail List
The Doc Explains: "Hard Bounce"
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• From Marketing Sherpa:
Posted 8/5/2004:
Spam Laws Affecting US Marketers Emailing Canadians, Europeans, Brits, & Aussies + 21 Useful Links
On average, roughly 8-12% of names on any US email list collected online belong to people who are not located in the US. You may not know how high this number is for your own list, because folks all over the world have regular .com-style addresses at Hotmail, Gmail, etc.
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•  From GasPedal:
Posted 7/29/2004:
#2.14: The "Fantastic Feedback" Issue
Feedback is a great tool for marketers. It can be used as a problem detector or a positive reinforcement.
1> Ask and You Shall Receive
2> Never Say Never
3> Remove the Rules
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•  From GasPedal:
Posted 7/20/2004:
What should I do if I'm accused of spamming?
The Doc Explains: "Whitelist"
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• From GasPedal:
Posted 7/15/2004
Finding Ideas For Your Email Newsletter
Issue # 114
1> Create An Idea Bank
2> Ask Readers For Ideas
3> Write It All At Once

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• From Marketing Sherpa:
Posted 09/10/2003 -- Email Metrics Survey: 2,327 Marketers Report Opens & Clicks Still  Strong Despite Spam

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• From Marketing Sherpa:
08/27/2003
How eDiets Keeps 13 Million Email Opt-Ins Reading, Clicking & Buying from Daily Emails
"If you think email is dying, guess again. eDiets mails daily to most prospects on its lists and response rates have not dropped over the past year - despite everything. Our exclusive in-depth interview with eDiets' VP Marketing includes: a. Gathering high-quality names b. (Very) frequent newsletters prospects love c. Promotions to convert email readers to buyers d. Policing affiliates' campaigns e. Samples of campaigns and newsletters that work"

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