Time Matters: The Importance of Page Speed

We’ve all been there. You sign onto a website and it takes what seems like an eternity to load. The little circle keeps rolling around. How long do you wait before frustration kicks in and you click off the site? For most web users, it’s mere seconds.

fishThe page speed of your website matters for many reasons, from user experience to your SEO ranking.

Do you know the page speed of your website? If page speed isn’t on your radar, it should be. There are a variety of free tools available that score your page speed and offer improvement suggestions, including PageSpeed Insights and Pingdom.

User Experience

Patience may be a virtue, but that doesn’t apply when you are trying to attract new customers. The substantial amount of work you’ve invested to get people to your website: writing content, showcasing new products, etc. could be sabotaged with a slow load time. Speed is of the essence and if you don’t have it, your visitors will quickly turn to a competitor.

A recent study showed that humans now lose concentration faster than goldfish, an animal known for its short attention span. Time matters to your potential customers, and your site’s load speed directly correlates to user experience. It doesn’t matter how great your site is if nobody is sticking around to see it.

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SEO benefit

Google and other search engines continue to get “smarter” and work to bring the best information to its users. Your site can have relevant content for a search, but if it takes too long for a visitor to access it, search engines can deem it low value.

While having keyword-rich content is important to your SEO strategy, it is not the only factor. Google has said that site speed is a signal used by its algorithm to rank pages.

Mobile factor

Don’t put all your efforts into your desktop version and forget your mobile site. With nearly 60% of searches coming from mobile devices, your load speed doesn’t just affect desktop web users. Mobile matters, too.

Mobile users need to quickly access your website. A visitor may be looking for something as simple as a phone number. If your site takes more than a few seconds to load, they may quickly move on to their next search.

Understanding the complex world of SEO can be a challenge. If you need help enhancing your website, Proximity Marketing is ready to help. Contact us today.

 

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About the Author

Beth Kereszturi

Beth is our Lead Web Marketing Strategist who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.