Your website is often the first impression potential clients have of your business. They may have been referred by a colleague, found you through a Google search, or read an offline advertisement. Once you have someone on your website, the goal is to provide a valuable experience. Reports say 55% of visitors spend fewer than 15 seconds on your website.
To keep their attention, you need to make sure your website is in tip top shape. Businesses often wonder when it is time to conduct a website redesign.
Did you know that most websites are redesigned or reworked about every 18 months? This helps your online presence stay relevant and keeps you competitive in the ever changing digital landscape.
Check out the top 10 signs you might need a website redesign:
1. Inaccurate Inventory
Whether you sell products online or update your products and services as needed – it’s imperative that your website reflects your current offerings. Have you promoted a new service, but haven’t added it to your website yet? Are you sold out of select products, but your website still lists them as in-stock?
Inaccurate product availability on your website will lead to frustrated customers and lost opportunities.
81% of shoppers research online before buying. And 60% of consumers start their research on a search engine before heading to a specific website. What your website has to offer is leading people in the door to your company. Ensure the information is correct.
2. Evolving Target Audience
If you haven’t changed your website in a while, you may no longer be appealing to your current customer. Businesses that enter into new markets or have developing clientele, need to have websites that speak to those evolving audiences.
A website is often used as a hub of information for online and offline sales and marketing efforts. If your website content is not speaking to your current target customers, why would they buy from you?
3. Outdated Design
Customers spend a lot of time online, researching products before making a purchase. Across B2C and B2B businesses and different industries, buyers can spot an outdated website design.
If your website design does not follow current trends then you can be losing the trust of those visitors. They may assume the content and product offerings are old since the design is dated.
4. Your Competitors Look Better
Check out your competitors’ websites. Is their navigation intuitive? How long did it take for their site to load? Do they use great photography? Remember, your potential customers are probably looking at these sites too. You want your site to be better than theirs. If it’s not, it’s time for a change.
5. Not Mobile-friendly
Your site needs to be mobile-friendly. Period. Mobile trends matter to Google and to your customers. Since 2015, there have been more searches on mobile devices than desktops. You are missing out on a significant amount of traffic and leads if you are not catering to the mobile crowd.
If visitors cannot easily find what they are looking for on your website, they will move on to the next option. If you have some type of visitor tracking analytics installed on your website, use that data to assess which pages are accessed most. Use that information to prioritize your home page content and navigation. Enlist family members or friends that have never been to your site to get some fresh eyes on the content and design. Does your site navigation make sense? Are like items grouped together? Are similar pages connected? These are all factors impacting the usability of your site.
7. Security Risk of Outdated Tools
Software providers are consistently coming up with ways to better serve you and keep your website secure. Security measures can span from employee only portals to customers adding personal information.
When a potential or current client trusts you with their personal information, you don’t want to violate that trust. But if you aren’t regularly improving and updating your tools, this may occur. Stay up-to-date and protect all parties’ information. Redesigning your site will force you to address these issues.
8. No Website Goals
When entering into a new market or launching a product or service, you create a strategy. You set metrics for success and check in with them to see the ROI. Too often companies go into their online initiatives without this same train of thought. A website needs to have goals and you need to be able to determine if you’re meeting them or not.
If you’ve never set up goals or metrics to determine if they are successful, it’s time to change things up! During your redesign, make sure everything you add or change has a purpose for your overall business goal.
9. Poor Lead Generation
One of the ultimate goals of your website should be generating qualified leads that can turn into sales. If your website isn’t equipped with easy ways to capture leads or if your leads or conversion rates are just going in the wrong direction, it’s time to reassess.
One area to review is your message. Make sure you are keeping content fresh and creating pieces that are relevant for your current audience. Create call-to-actions on your homepage and inside pages. Try different ways to capture leads, such as a newsletter sign-up, downloadable guide, or a consultation request.
10. Hate Your Site
Gut check time. Do you honestly like your website? With a million other business responsibilities to address, you can easily keep pushing off a redesign. But guess what? But if you don’t like your website, why would other people?
Ready for a website redesign? We’re here to help. Let’s get started!