Learn what mistakes you can avoid when designing your business website in Cleveland, Ohio and beyond.

Cleveland Website Design Insights: Using Analytics to Shape Your Site Design 

Great photography and engaging video work well to grab the attention of your site’s visitors. But maintaining a high performing website involves more than improving aesthetics. Tracking your site’s visitor activity is key to understanding what’s working for your business, and what’s not. Evaluating your site performance through tracking tools like Google Analytics, will help shape and guide changes to …

Learn what mistakes you can avoid when designing your business website in Cleveland, Ohio and beyond.

How does Content Marketing help win new business? 

Content Marketing vs. Product Sales Marketing Some companies might confuse content marketing with product sales marketing. Product sales marketing is sales collateral, such as flyers specific to a product line or item, or advertising via any method such as video, radio, online, etc. Content marketing focuses on education and can include: Informative articles, blog posts or white papers E-books Videos …

3 Signs Your Business Might Not Be Ready for a Digital Marketing Agency 

How do you run a marathon? Any athlete knows it’s a gradual process of training day by day to build up to that final, grueling challenge. No one gets up one morning and decides to spontaneously tackle 26.2-miles. In marketing, some of the same principles apply. Expectations can plummet when a company signs up with a digital marketing agency, sits …

Time’s up! Does your website have an expiration date? (Hint: Yes, it does)

Your site looks good, in fact, modern compared to the competition. And you’re thinking, “didn’t we just update it recently?” Time has a way of slipping past more swiftly than we realize. Three or four years flies by and in seemingly a short time, the website you so carefully designed has started to slowly fall apart.   Part of that is …

Digital Marketing: Activity Doesn’t Always Equal Results 

Throwing something up on a wall in the hopes it will stick works well if you’re creating a TikTok video using salami slices (so we’ve heard). Yet all too often, that’s how companies approach their digital marketing. They try a scatter-shot, sporadic approach to emails, social posts, even advertising, in the hopes it will bring business through the door. The …

Navigating the New Normal + Keeping Your Business Connected

The Growing Role of Digital Marketing  in a Socially Distanced World   None of us have ever faced a business climate quite like the one we currently occupy. And decisions, both big and little, will have a huge impact on the future. The local, state and national economy depends on the success of your business, as do your employees for …

Stranger to Client—Moving a Prospect Along the Sales Continuum

There is always a first time: the first time a potential customer strolls past your trade show booth, the first time someone visits your website from a Google search or the first time they view your LinkedIn page. The goal is to turn that first time into a second, third and fourth contact because the pathway to converting a prospect …

Customer Retention Strategies

Lead generation has its place within any marketing plan of course. However, some can get distracted by lead generation at the expense of more obvious sales growth potential – your existing customer base. As literally decades of research shows, customer retention provides the best pathway to improve sales and the best return on investment.  One oft-cited study from the Gartner Group states that 80 …

Remarketing—A Perfect Fit for B2B

The Secret Weapon in your Marketing Arsenal It would be next to impossible to imagine a company that doesn’t have a web presence in today’s business landscape. Yet not all companies are leveraging their web site to its best advantage. One tool that some companies overlook is remarketing, a focused effort to reach qualified customers who are already interested in …

Using Digital Marketing for Recruiting and Retaining Employees

Digital marketing is often leveraged toward traditional business goals like attracting new customers to the website, generating better leads, or broadening a company’s product or service awareness. But those same strategies used to engage prospective customers can also be utilized for recruiting and employee retention.  For potential new hires, a company’s culture and finding the right fit are crucial. Your …