Stranger to Client—Moving a Prospect Along the Sales Continuum

There is always a first time: the first time a potential customer strolls past your trade show booth, the first time someone visits your website from a Google search or the first time they view your LinkedIn page. The goal is to turn that first time into a second, third and fourth contact because the pathway to converting a prospect …

Customer Retention Strategies

Lead generation has its place within any marketing plan of course. However, some can get distracted by lead generation at the expense of more obvious sales growth potential – your existing customer base. As literally decades of research shows, customer retention provides the best pathway to improve sales and the best return on investment.  One oft-cited study from the Gartner Group states that 80 …

Remarketing—A Perfect Fit for B2B

The Secret Weapon in your Marketing Arsenal It would be next to impossible to imagine a company that doesn’t have a web presence in today’s business landscape. Yet not all companies are leveraging their web site to its best advantage. One tool that some companies overlook is remarketing, a focused effort to reach qualified customers who are already interested in …

Using Digital Marketing for Recruiting and Retaining Employees

Digital marketing is often leveraged toward traditional business goals like attracting new customers to the website, generating better leads, or broadening a company’s product or service awareness. But those same strategies used to engage prospective customers can also be utilized for recruiting and employee retention.  For potential new hires, a company’s culture and finding the right fit are crucial. Your …

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How to locate your website hosting provider and login

While most companies have a website and see the value in its ever-present availability online – those business owners and employees may not know where that website is hosted. Often the agency or third party contracted to build the original website may have purchased the domain and established DNS and hosting on the company’s behalf. Businesses care that they have …

Made in Medina County: Creating Success through Collaboration

Brand Development and Awareness for Local Economic Development Group  As supporters of economic development in and around Medina County, Proximity Marketing was asked to be a founding partner of Made in Medina County – a local advocacy initiative dedicated to promoting awareness and emphasizing the economic impact of manufacturers in the county.   Made in Medina County was first formed in 2015 by a group of local organizations …

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How Do I Recover my DNS Credentials?

Not many businesses understand what their website’s DNS (Domain Name System) is or the purpose it serves. A site’s DNS may also get confused with a hosting service. While the gritty details of your website’s DNS set-up might be better managed by IT, you will at some point need to access your DNS. And I’m sure you will agree that …

Medina Ohio Web Design Customer Success Story: Medina County Website

Medina Ohio Web Design Driven by a deep passion for our area’s economic growth, Proximity Marketing is not only involved but a leader in Medina County, regularly participating in, sponsoring and hosting events for the business community. As the web marketing partner for many area companies and organizations, Proximity Marketing was asked to help Medina County refresh their own website. …

How to Safely Update WordPress and Plugins

Your website might look fine on the surface with great design and speed. But something is lurking behind the scenes… waiting… ready to become a nightmare. Okay fine… WordPress and plugin updates aren’t quite that ominous, but they can be a royal pain in the backside if you ignore them for too long. While updating your site can be a …

15 Website Stats

Thanks to our friends UK Web Host Review for the following infographic.