In House vs. Agency: What’s the best way to get my website optimized for Google?

Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a lot of research and planning. Consider the components we apply when working with our clients before determining if your company …

HTML Emails vs. Text-only Email: Which is the best to increase response rates and sales?

HTML vs. Text Emails How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically more successful than text-only versions. Yet, it’s likely both will prove useful in your marketing schedule. Looks don’t always matter …

cleveland ohio content marketing

Will linking to video in email increase sales?

Using Video in Email Marketing You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts – that personal touch, alone, will increase your click-through-rate and lead to more sales. The answer is: using video in email marketing will increase your …

lead generation digital agency

On average, how much do pay per click (PPC) marketing activities cost?

The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy.  If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget. For those new to pay-per-click, PPC is simply a search marketing program …

cleveland ohio content marketing

Yahoo Drops Inactive Accounts July 15, 2013

Your Yahoo Email Account We all have them.  That free Yahoo account that seemed as important as that last collectable Beanie Baby.  But, like the stuffed animal, it’s been shoved to the corner, discarded and left unused and unwanted.  Your solution for the Beanie Babies is the donation box, and Yahoo’s solution is the dreaded deactivation of unused accounts. On …