Natural search engine rankings are vulnerable

Natural search engine rankings are vulnerable because of the way Google handles search engine results pages (known as SERPs). Mike Murray, Proximity Marketing’s senior SEO strategist, details the issue and outlines key strategies in a new Content Marketing Institute article: SEO Marketing Strategy: Tips for Success in 2018 Mike suggests: • Track your search engine rankings • Don’t view SEO …

The Online Accounts Every Business MUST Control

You have a dynamic sales force with amazing customer relationships. And normally, you get to showcase your products along with that team during face-to-face sales calls and trade shows.  But the business landscape has drastically shifted as traditional sales and marketing avenues have been cut off or restricted. Today, your online digital presence has never been more important. Your website and social media accounts give you a voice and the ability to keep those channels of communication open. …

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10 Metrics Every Business Owner Should Understand in Google Analytics

Most business owners don’t have the time to regularly analyze marketing efforts and the results they provide. Your time is better spent managing resources, streamlining operations and planning for your business’s future. This doesn’t mean, however, that owners shouldn’t understand critical marketing metrics, such as those provided in Google Analytics, to see whether your marketing campaigns are successful. What is …

Are You Collecting Email Addresses?

Email marketing has many benefits for business-to-business companies, from lead nurturing to distributing content offers. However, before you can create valuable email marketing campaigns, you must be able to consistently attract and gain new contacts. The Power of Email First, let’s discuss why email is a valuable tool for your business. According to GetResponse’s 2016 State of Email, for every …

Email Campaign Open Rate vs. Click through Rate

Email Open Rate vs Click through Rate How are you measuring the effectiveness of your email marketing efforts? There are several KPIs (key performance indicators) worth tracking to strengthen your email marketing efforts. Two dominant metrics reported within email management tools are Opens and Clicks. Before diving into how each of these popular metrics can be interpreted to improve your …

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Organic Vs. PPC Search Marketing

How many times have you clicked on a paid ad without realizing it? With the latest update to the search engine results page (SERP), Google now displays up to four paid ads above organic results. While this doesn’t mean that paid marketing is a better option than organic marketing, their prominence can make it more difficult for the user to …

Inbound vs. Outbound Marketing

Inbound vs. Outbound Marketing How much do you know about the difference between inbound vs outbound marketing? Inbound marketing has grown in popularity over the last several years and mar keters have started to change their overall marketing strategy to integrate inbound tactics. While many companies and marketers consider inbound marketing the newest and shiniest tool, outbound marketing is still …

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What’s the SEO Value? Short vs. Long-Tail Keywords

How do potential customers find your company? If you’re like many business-to-business organizations, you may have limited time when it comes to marketing your services or products. A marketing strategy that’s particularly important for B2B companies is search engine optimization, or SEO. However, SEO rewards aren’t achieved overnight. It can be more time-consuming and requires consistent attention as search engines, …

Mobile vs. Responsive Web Design

The internet is on the verge of being dominating by mobile devices. And as the hub of your company’s digital presence, your website must cater to this rapidly growing web consumption. It is time to choose a winner in the battle dubbed “mobile vs responsive web design”. While mobile web usage by industry will certainly vary, needing a mobile website …