Mobile vs. Responsive Web Design

The internet is on the verge of being dominating by mobile devices. And as the hub of your company’s digital presence, your website must cater to this rapidly growing web consumption. It is time to choose a winner in the battle dubbed “mobile vs responsive web design”. While mobile web usage by industry will certainly vary, needing a mobile website …

Mobile-Friendly vs. Responsive Email Design

Have you checked your email before getting out of bed in the morning? Quickly scanned through your inbox during a meeting break? Reading emails on a mobile device has become an everyday activity for most people. In fact, two-thirds of emails are read on smartphones and tablets. As brands, we face multiple factors when developing effective email marketing campaigns. The …

cleveland ohio content marketing

Your company’s message: Telling a story your customers want to read

No matter what type of business you run, you have a unique story. And people like a good story. Customers want to connect with you and your business in some way. One way an initial connection can begin is with a story that resonates with your reader. Building a compelling message about your business doesn’t require a long company history. …

cleveland ohio content marketing

Time Matters: The Importance of Page Speed

We’ve all been there. You sign onto a website and it takes what seems like an eternity to load. The little circle keeps rolling around. How long do you wait before frustration kicks in and you click off the site? For most web users, it’s mere seconds. The page speed of your website matters for many reasons, from user experience …

cleveland ohio content marketing

Google Analytics Best Practices

With traditional marketing methods, it can take time to realize your ROI. At a trade show, you collect contact information of booth visitors and then follow-up to see what leads turned into sales. If you have an advertisement in a print publication, you can ask who is contacting you because they saw the ad. Google Analytics yields faster turnaround time. …

Help, It’s Broken: What to Do When Your Website Goes Down

Your website is the central hub of all your marketing initiatives and the go-to informational source for your customers. So when your website malfunctions, is hacked, or goes down completely, it’s an understandably stressful situation. As a website design and development partner for many businesses, we are sometimes contacted when website problems are identified. While our team would love to …

Touring the Buyer’s Journey

Whether a person is looking for a new pair of sneakers or searching for a new industrial machine for their manufacturing company, they go on a buyer’s journey. As a salesperson, it’s important to understand where the buyer is because you can easily overwhelm them with too much information if they are just starting out. Or miss the boat by …

lead generation digital agency

Is SEO success worth the long-term wait?

Search engine optimization (SEO) is the process of growing both the quality and quantity of visitors to your website through different techniques and tactics. SEO is the practice of optimizing your on-site content (website) and off-site appearances (press releases, directory listings) so it reflects the keywords and phrases that you want your website to rank for in search engines. Engaging …

How to Listen to What Your Customers Are Not Saying

It is your job to know what your customers need. And to do this, you need to listen to both what they are saying and what they are not saying. Here are a few techniques to becoming a successful listener: Collect Customer Information The first step to “reading between the lines” with your customers is to make the lines. Ask …

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CMWorld 2016 – The Ugly Truth About Content Marketing

This year’s Content Marketing World message summed up in a song lyric: “Baby You’re Much Too Fast.” Even a seasoned content marketing professional had something to learn at CMWorld, held Sept. 8-9 in Cleveland. Like other web marketing strategies, the landscape of content marketing is evolving. The output of content has jumped 35%, but engagement has dropped 17%. It’s time …