Email Marketing Campaign Quality Assurance Process

Think of it as making your first impression.  Think 3.3.2… it’s what you check before you send! If your email has misspelled words and is formatted incorrectly, it doesn’t bode well for you, your company or the product or service you offer. So, having a good email marketing campaign quality assurance process in place is key to ensure your first impression …

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Can I be sued for sending email marketing?

I think this is a topic on the back of many people’s minds: Can I be sued for sending email marketing? Initially when the CAN-SPAM Act of 2003 was passed, there were a lot of questions about it. But, after a decade, people have forgotten the substance of the law and are unaware of its requirements. Basically, if you send …

How do agencies create content for my website? (Part 1)

Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there; or 2.)  You can take a proactive, editorial-based approach to content creation. Whether you take on Barbara Eden’s starring role yourself …

Will using special characters (♥ ★ ☆ ☺☮ ☃ ☂) increase response rates in email campaigns?

We’ve all seen them – from the iPhones to the Androids – symbols used in text messaging. Now, we are starting to see them in email campaigns.   We’ve seen a lot of this in business to consumer campaigns and used them in our own campaigns at Proximity Marketing. So, do special characters or symbols help increase response rates in email …

Ohio SEO services from an experienced digital marketing agency

Ohio SEO Firm: Learn How SEO Works

SEO BEST PRACTICES WORTH FOLLOWING When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think of it more like an art. But you don’t splash paint on canvas, and voila! You can’t optimize your website, walk away and forget about it. …