Agency vs. Self-Service Email Solutions

It’s important to know the differences between a self-service option or hiring an agency before your business launches its next email campaign. A self-service email solution or do-it-yourself solution allows your business to manage email marketing on its own from strategic planning to deployment. Providers of this solution include Constant Contact, MailChimp, ExactTarget, and Campaigner. An agency allows the business …

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When should a business outsource its email marketing?

No time like the present, right? Take this scenario: You started a business and it’s booming. Until now, your marketing needs were manageable. Sure, you needed some help preparing fliers and designing a logo. And, the website? Hah, your brother has a friend who could design it on nights and weekends. Communicating with customers and new business acquisition? That is …

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What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …

What types of email campaign split testing will increase my response rates for my business?

What types of email campaign split testing will increase my response rates for my business? The design, subject line, email list, and time of day you send email are all important factors to consider when testing your next email campaign. And, when you have so many ideas for the campaign, split testing will definitely prove beneficial to you. So, what …

Email Marketing Campaign Quality Assurance Process

Think of it as making your first impression.  Think 3.3.2… it’s what you check before you send! If your email has misspelled words and is formatted incorrectly, it doesn’t bode well for you, your company or the product or service you offer. So, having a good email marketing campaign quality assurance process in place is key to ensure your first impression …

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Can I be sued for sending email marketing?

I think this is a topic on the back of many people’s minds: Can I be sued for sending email marketing? Initially when the CAN-SPAM Act of 2003 was passed, there were a lot of questions about it. But, after a decade, people have forgotten the substance of the law and are unaware of its requirements. Basically, if you send …

Will using special characters (♥ ★ ☆ ☺☮ ☃ ☂) increase response rates in email campaigns?

We’ve all seen them – from the iPhones to the Androids – symbols used in text messaging. Now, we are starting to see them in email campaigns.   We’ve seen a lot of this in business to consumer campaigns and used them in our own campaigns at Proximity Marketing. So, do special characters or symbols help increase response rates in email …