HTML Emails vs. Text-only Email: Which is the best to increase response rates and sales?

HTML vs. Text Emails How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically more successful than text-only versions. Yet, it’s likely both will prove useful in your marketing schedule. Looks don’t always matter …

cleveland ohio content marketing

Will linking to video in email increase sales?

Using Video in Email Marketing You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts – that personal touch, alone, will increase your click-through-rate and lead to more sales. The answer is: using video in email marketing will increase your …

cleveland ohio content marketing

Yahoo Drops Inactive Accounts July 15, 2013

Your Yahoo Email Account We all have them.  That free Yahoo account that seemed as important as that last collectable Beanie Baby.  But, like the stuffed animal, it’s been shoved to the corner, discarded and left unused and unwanted.  Your solution for the Beanie Babies is the donation box, and Yahoo’s solution is the dreaded deactivation of unused accounts. On …

How Often To Send Email Marketing Newsletters?

Learn what to keep in mind when deciding how many times to send email newsletters. There’s no magic number when it comes to the ideal frequency a business should follow when sending out their email newsletters. The short answer is, “it depends.” The most common variables are listed below. Time-Sensitive Content One of the things that frequency is often based …