Structuring your local search marketing for 2016

There’s a good chance that no matter what type of business you have, local search marketing can help improve your bottom line. That’s because local search optimization includes map, business and local directory listing that helps users find you in the search engines. Those listing usually include important information like your phone number, address and hours, plus a link to …

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Aligning Your Business & Website Goals for the New Year

  Start with the Business & Work Backward Digital marketing strategies are not one-size-fits-all. And in fact, the most effective ones are those that are well-aligned with overarching business goals. For example, a marketing strategy for a company focused on retaining current customers should look quite different than one for a company focused on gaining market share. A digital marketing …

4 Ways to Meaningfully Connect With Customers

As sales people, we have to be excellent communicators. This means managing open lines of dialog with current customers, building rapport with prospects, and continuously networking both offline and online. So how do you make your sales call unique? How do you find relevant topics to discuss with customers? Adding value to your conversations can be a great way to …

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The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

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What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …

Ohio SEO services from an experienced digital marketing agency

Ohio SEO Firm: Learn How SEO Works

SEO BEST PRACTICES WORTH FOLLOWING When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think of it more like an art. But you don’t splash paint on canvas, and voila! You can’t optimize your website, walk away and forget about it. …