Time’s up! Does your website have an expiration date? (Hint: Yes, it does)

Your site looks good, in fact, modern compared to the competition. And you’re thinking, “didn’t we just update it recently?” Time has a way of slipping past more swiftly than we realize. Three or four years flies by and in seemingly a short time, the website you so carefully designed has started to slowly fall apart.   Part of that is …

The Online Accounts Every Business MUST Control

You have a dynamic sales force with amazing customer relationships. And normally, you get to showcase your products along with that team during face-to-face sales calls and trade shows.  But the business landscape has drastically shifted as traditional sales and marketing avenues have been cut off or restricted. Today, your online digital presence has never been more important. Your website and social media accounts give you a voice and the ability to keep those channels of communication open. …

Mobile vs. Responsive Web Design

The internet is on the verge of being dominating by mobile devices. And as the hub of your company’s digital presence, your website must cater to this rapidly growing web consumption. It is time to choose a winner in the battle dubbed “mobile vs responsive web design”. While mobile web usage by industry will certainly vary, needing a mobile website …

cleveland ohio content marketing

Time Matters: The Importance of Page Speed

We’ve all been there. You sign onto a website and it takes what seems like an eternity to load. The little circle keeps rolling around. How long do you wait before frustration kicks in and you click off the site? For most web users, it’s mere seconds. The page speed of your website matters for many reasons, from user experience …

Help, It’s Broken: What to Do When Your Website Goes Down

Your website is the central hub of all your marketing initiatives and the go-to informational source for your customers. So when your website malfunctions, is hacked, or goes down completely, it’s an understandably stressful situation. As a website design and development partner for many businesses, we are sometimes contacted when website problems are identified. While our team would love to …

10 Signs it’s Time for a Website Redesign

Your website is often the first impression potential clients have of your business. They may have been referred by a colleague, found you through a Google search, or read an offline advertisement. Once you have someone on your website, the goal is to provide a valuable experience. Reports say 55% of visitors spend fewer than 15 seconds on your website. …

Make it Visual: Top Ways to Add Imagery to Your Content

What was the most important thing you learned in grade school? There are a lot of possible answers. However, today’s “lesson” is about how people learn in different ways. The VARK model breaks down the four primary types of learners: visual, auditory, reading/writing and kinesthetic. Why is this important to you now? Because it directly relates to how you need …

Learn what mistakes you can avoid when designing your business website in Cleveland, Ohio and beyond.

Top 10 Website Design Mistakes You Can Fix

Your company’s website is the heart of your online presence. It is an extension of your business and should showcase all that you can do. While the end goal of your website is to be a resource for your industry and to generate leads, those intentions are not always clear. When designing your website, keep your users in mind. Once …

cleveland ohio content marketing

Conversion Rate Optimization: ROI-Focused Website Marketing Tips

Conversion Rate Optimization (CRO) is a critical strategy to the success of your online marketing initiatives. Why? Because CRO is the art and science of getting your visitors to take a desired action once they have arrived on your site. So while the goal of Search Engine Optimization is to drive more traffic to your site through search engine results, …