lead generation digital agency

What is content marketing?

It’s about them, not you. It’s marketing at its heights, targeted to an audience, and then telling a story. It’s called content marketing. And it’s about switching your focus — realizing people aren’t searching for you, they’re searching for solutions and answers to their questions. With content marketing, you provide great information and relevant resources to your industry, the target …

How do agencies create content for my website? (Part 1)

Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there; or 2.)  You can take a proactive, editorial-based approach to content creation. Whether you take on Barbara Eden’s starring role yourself …

In House vs. Agency: What’s the best way to get my website optimized for Google?

Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a lot of research and planning. Consider the components we apply when working with our clients before determining if your company …