How do agencies create content for my website? (Part 1)

Building a website is hard. But, creating content for a website is harder because you can do one of two things: 1.) You can burry your head in the sand, and hope you find a magic genie while you’re down there; or 2.)  You can take a proactive, editorial-based approach to content creation. Whether you take on Barbara Eden’s starring role yourself …

In House vs. Agency: What’s the best way to get my website optimized for Google?

Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a lot of research and planning. Consider the components we apply when working with our clients before determining if your company …