Medina Ohio Web Design
Driven by a deep passion for our area’s economic growth, Proximity Marketing is not only involved but a leader in Medina County, regularly participating in, sponsoring and hosting events for the business community.
As the web marketing partner for many area companies and organizations, Proximity Marketing was asked to help Medina County refresh their own website. Our community commitment and proven track record as a Medina Ohio web design company secured the opportunity to give Medina County’s online presence a fresh look.
“I think the biggest thing on our side was our involvement in the community,” said Mark Priebe, President, and Founder of Proximity Marketing.
“Both through our commitment to being active participants in the community, helping to better it through local organizations like the chamber, economic development, and United Way. Through those things and our successful work with other businesses in the county, we have built a great reputation as a good solution locally.”
New Website Goals
The biggest driver for the county’s website redesign was a desire to offer a better and more visual user experience. This goal had to be achieved without limiting or removing the vital content the public needed to access.
Medina County also faced frustrations when making changes to their old website. The previous site was built before the widespread adoption of content management systems, like WordPress. Using the WordPress platform would provide a wide range of functionality options, while still delivering a simpler back-end for editing and updating.
One challenge Proximity Marketing overcame was ensuring that the various departments within Medina County were involved during the site redesign process.
Because of past challenges updating the previous Medina County website, some departments went as far as to create individual department sub-domains causing a lack of uniformity. Separate sub-domains, or mini-sites, made finding information on the website even more challenging for citizens.
“One of Medina County’s biggest goals was to make this site easy for the public to interact with their local government,” said Ashlee Brolly, Website Designer. “We put a big emphasis on the organization.”
The best designed website can feel like a failure when deadlines are missed, and budgets are exceeded. Having regular and open communication is a huge contributor to project success – especially in the case of Medina County’s website redesign. Working with responsive project leads and establishing frequent touchpoints allowed us to work collaboratively and meet timely goals.
A county website has substantial content including documents and forms regarding employment, regulations, and fees – all of which had to be transferred to the new, reorganized site. This process could have caused significant delays, but timeframes were always met thanks to the organization and communication between the county and Proximity Marketing.
With the migration to a Content Management System (CMS) platform, a more visually appealing layout and cleaner navigation, the new Medina County website is a better communication tool between the local government and the people it serves.
Departments can share timely and noteworthy updates, and the public is able to search and find the information they seek quickly all while being immersed in a website that showcases the beauty of Medina County.
Are you interested in a website redesign or other digital marketing strategies we could implement to better grow your business? If so, contact us to start a conversation.