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How to Get Your Website On Google


Learn the Best Way to Get Your Website on the First Page of Google Search Results

It’s coveted.  The pole position, the top dog, the cream of the crop – yes, getting to the first page of Google’s organic search results is the dream of most organizations using the web for business development.  No, it’s not impossible, and in this post, we’ll answer the question how to get your website on Google? We’ll discuss the four steps your organization needs to take in order to achieve the corner office of Google results.

#1: Identify the Target Audience

Getting your website on page one of Google means you need to start with step 1 – identify your target audience.   Who is the ideal client you are going after? Once you’ve identified your target audience, you should take a look at your analytics to see if the people searching and going to your site fit with your target audience.

#2: Develop a Keyword Strategy

Once the target audience has been identified, the step 2 of getting your website on Google is to develop a strategy around the keywords your target audience would use in their searches in order to find relevant information that your business is able to provide them.

Keyword strategy is an SEO term that is thrown around a lot, but in the most basic form, it involves getting into the minds of your users. If one of your potential customers is going to be looking for your products, how would they enter that in search? What key phrases and combinations of words might they use to find you?

For instance, if you’re trying to sell camera cases, your audience would search for things such as, “case” or “camera case.” You can use those high level ones, as well as longer keyword phrases. If your business is locally based, you can break it down by region, and add locations to your keyword phrases. For example, you may use a keyword phrase such as, “camera cases in Cleveland, Ohio.”

#3 Create Valuable Content        

Once your keyword strategy is in place, it’s time to engage step 3 and create content. Getting your website on Google won’t happen without content. The content you create should tell a story or be relevant in some way to the keywords you’ve identified. You can do this in a number of ways, including everything from pushing out blog post to videos to providing content in the form of answers in frequently asked questions sections of your website.  Each of these elements needs to be relevant to your keywords.

#4 Code to SEO Standards

Once you have identified your keywords and created a content plan, it’s important to close the loop in step 4 and code your actual website so that it fits with SEO and usability standards.

For example, if your goal was to sell camera cases, you would likely have a lot of images of camera cases on your site. Don’t just drop images with the default image titles such as Image001, Image002, etc., but instead, rename the images using relevant keywords. Camera-cases-for-on-the-go.jpeg is an example of a keyword rich image name.

In addition to that, it’s important to properly use H1 and H2 tags on your website. Google has gotten so good that it scans websites the same way a person would read a site. Because of this newer reality, it’s vital to design your code and content in a way that makes sense to your target users.

While keywords are important, avoid stuffing too many keywords on your site. If you’re looking to get on the first page of Google, your site needs to be friendly and easy for your user to understand so that once they do get there, they’ll want to engage with your site.

Although it requires patience and commitment, Proximity Marketing’s clients are able to achieve kingpin results by following the four steps described above.  Patience, persistence and an aggressive SEO/content strategy will ensure your organization achieves results in its organic search results. If you are still wondering “how to get my website on Google”, please contact us and we’ll be happy to discuss it in more detail.

 

 

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About the Author

Beth Kereszturi

Beth is our VP of Digital Marketing Strategy who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.