cleveland ohio content marketing

How does search engine optimization (SEO) work?

SEO Best Practices That Work from an Experienced Ohio SEO Firm

When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think of it more like an art. But you don’t splash paint on canvas, and voila! You can’t optimize your website, walk away and forget about it. It’s an ongoing work of art.

Search engines look for websites updated on a regular basis with fresh content. You must create new content for users to latch onto. If users can use the information provided, search engines will reward the content with good rankings. Following SEO best practices, we recommend optimizing a website by looking at it the same way search engines would when they determine its ranking. Carefully examine and consider these criteria: relevancy, prominence, and accessibility.

What Your Webpage Needs To Rank Well In Google

1.) Relevancy. It’s about selecting the right keywords to use on a website. To optimize your site, use the same words your target audience will search. A lot of research goes into figuring out those exact keywords and phrases. In search results, search engines will include websites that best apply to a particular search. Obviously, a website won’t always rank number one for Google’s billions of search, but it could rank in the top three to five. So, pick the right keywords to optimize your website.

2.) Prominence. It’s everything else happening on the Internet about your website. You gain prominence when other websites link to yours. These links could be anything from important industry directories to links in social media. Social media signals are one of the latest factors taken into account by search engines when determining ranking. Generally speaking, the more a page is shared on social media networks, the better ranking (visibility) it will receive in search engines.

3.) Accessibility. Many technical factors can improve or damage the ranking of a website. If a website doesn’t have a robots.txt file or it disallows search engine spiders from crawling the site then search engines won’t index or rank it. If your website loads slowly, it can create a bad user experience. Search engines are interested in users having a good experience when they use Google or Bing, so, your website won’t rank as well as one with a faster load time.

Why are these SEO best practices so important?

When you apply best practices in search engine optimization, the results can be extremely rewarding. Here is a short list of some of the results you can expect:

1.) Search Engine Optimization helps improve website visibility in search results.

Higher rankings on search result pages means better visibility. Depending on how competitive your market is, being on the first page of Google could translate into thousands of consumers looking at your business.

2.) Better qualified traffic comes from people searching for the right keyphrases:

If you target the “right” keywords in your content, then you attract the “right” traffic to your site. You will attract consumers in different stages of their buying cycles, but make it a priority to target those who are ready to convert (buy or get a quote).

3.) Better conversions (sales and leads): 

By attracting more qualified traffic, you increase the chance of converting traffic. Depending on your business, the actual sale may take effort, but search engine optimization will help you convert your website into a sales tool to aid in “making the sale.” Sometimes, it will make the sale for you.

Where do you start with search engine optimization?

Follow these steps and you’ll be on your way to making SEO work best for you.

1.) Good web design and development:

Design and develop a website that’s search engine friendly and optimized for a good user experience.

2.) Solid keyword research

Conduct research to find the “right” content and keywords for your website. Once you know the information your target audience seeks, write about it on your website.

3.) Good content and link building strategies:

Once you have cleaned up your website and stocked it with good content, invite others to link to it. Social media is a great way to engage your audience.

If doing all this on your own sounds daunting, hire an agency to handle some or all of it for you. The agency’s job is to find out as much as possible about your business and, together, you make it happen.

Remember, things always change with SEO. The way search engine optimization works today may not apply five years from now. So, consider SEO as part of your overall web strategy instead of THE only strategy. If you would like any more information on search engine optimization, contact our Ohio SEO firm today at 800-779-2445.

Supporting content for this blog post:
“How Search Engine Optimization works” video:

http://www.youtube.com/watch?v=KyCYyoGusqs.

Infographic: “how search works

 

Let's Make Your Website More Useful:

If driving traffic to your website is your ultimate goal, then you must have quality content and a plan for creating new content to educate your consumers regularly. And remember, each page on your website site could be an entry door to your business– so create as many as you would like to see opened.

Web Development

From building a site from the ground up to tracking popular design features, Proximity can do it all. Whether you need assistance with responsive design, mobile or e-Commerce, we can walk you through the process and explain what options will work best for you.

Read More...

Lead Generation

Gaining qualified leads allows you to have an open dialogue with valuable potential customers. Whether you market a case study, white paper, product-specific email or a free consultation, we work to leverage your services to target your ideal demographics.

Read More...

About the Author

Beth Kereszturi

Beth is our Lead Web Marketing Strategist who, besides drinking a ridiculous amount of coffee, helps clients generate more business. Whether they’ve partnered with Proximity Marketing for a decade or just joined the family, Beth helps clients achieve success and achieve measurable results.