What types of email campaign split testing will increase my response rates for my business?

What types of email campaign split testing will increase my response rates for my business? The design, subject line, email list, and time of day you send email are all important factors to consider when testing your next email campaign. And, when you have so many ideas for the campaign, split testing will definitely prove beneficial to you. So, what …

Will using special characters (♥ ★ ☆ ☺☮ ☃ ☂) increase response rates in email campaigns?

We’ve all seen them – from the iPhones to the Androids – symbols used in text messaging. Now, we are starting to see them in email campaigns.   We’ve seen a lot of this in business to consumer campaigns and used them in our own campaigns at Proximity Marketing. So, do special characters or symbols help increase response rates in email …

HTML Emails vs. Text-only Email: Which is the best to increase response rates and sales?

HTML vs. Text Emails How you design an email marketing campaign to look depends on the content it will contain and its intent. In the discussion of HTML vs. text emails, we know that HTML email messages are not automatically more successful than text-only versions. Yet, it’s likely both will prove useful in your marketing schedule. Looks don’t always matter …

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Will linking to video in email increase sales?

Using Video in Email Marketing You have optimized content and a great email design, but how else can you engage your readers so they see your capabilities? Create a personal, targeted video for your contacts – that personal touch, alone, will increase your click-through-rate and lead to more sales. The answer is: using video in email marketing will increase your …