The Effects of Multi-Touch Engagement & The Value of a Marketing Funnel

It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer.  Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

Should My Business Outsource Our Social Media Marketing Efforts?

Whenever someone asks, “Should I outsource my social media?” I respond, “Well, maybe you shouldn’t.”Yet, there’s two factors to consider before deciding whether or not you should outsource. Two Factors To Consider When Deciding Whether or Not to Outsource Social Media 1.) Time You’ve got Facebook,Twitter, Foursquare, Yelp, Instagram, Google+, LinkedIn, and the list goes on and on. Managing social …